Hello there, everyone! I hope you’re all doing well. Today we’ll talk about “70s Makeup.” Many junior high girls used sticky lip gloss that smelled strongly of artificial tastes and came in glass roll-on tubes in the mid to late 70s makeup looks.
If we dropped them by mistake, they might produce a horrible mess of highly sticky ooze and glass shards. On the other hand, we adored that smudgy gloss and reserved everyday lipstick for moms and older ladies, unless it was for a special occasion. I’m guessing that what girls used and when they used it differed by area.
70S MAKEUP LOOKS THAT WERE POPULAR
We lay down the finest ‘70s makeup looks that have lasted the test of time, from sun-baked skin to glossy lips.
The environmental movement, anti-Vietnam war rallies, and the Watergate affair provided plenty of political backdrop and social commentary during the 70s makeup trends in the United States and worldwide. The Women’s Liberation Movement had a significant impact on iconic 70s makeup trends in terms of beauty: a rise in feminism coincided with a decline in items usually sold to the wife and housewife.
As a result, cosmetics for the “sassy, emancipated woman” were developed, including creamy, easy-to-apply shadow, seductive gloss, and nonconformist scents like Revlon’s smash Charlie.
SUN-BAKED SKIN
In the 1960s and 1970s, tanning took a dramatic turn, with items like tanning oil, artificial tan, and the introduction of the tanning bed offering a counterpoint to the decade’s preference for warmer natural cosmetics. Celebrities During her heyday as the spunky blonde and 1/3 of the Charlie’s Angels, Farah Fawcett-Majors, as well as alpha male icon Burt Reynolds and beach bombshells Bo Derek and Raquel Welch, represented the decade’s outdoorsy appeal, whether via bronzers or direct from the source.
SKINNY EYEBROWS
With the release of many 1920s-themed movies, including The Great Gatsby, Caddie, The Boy Friend, and Lady Sings the Blues, which starred music superstar Diana Ross as Billie Holliday, the 1970s witnessed a surge of nostalgia for the Roaring Twenties (another decade significant for women’s rights). The Art Deco Revival was a renaissance of iconic beauty looks like the thin, high brow, sooty, banana-shaped eyeshadow, and the defined Cupid’s bow.
CREAMY PASTELS
In the ‘70s makeup looks, companies including Yardley, Aziza, and Cover Girl pioneered cream cosmetics formulas. Regarding natural 70s makeup, the ideal result was a delicate, sheer eye in light pinks, peaches, blues, and even yellows, emphasized in earlier years by a deeper cut crease, sharp eyeliner, and spiky mascara—all recognizable features from a few years prior.
In 70s inspired makeup, Shimmer was also a popular finish. Women often paired a natural lip with a pale, pastel eye, as shown on actress Goldie Hawn and singer Aretha Franklin, and a deeper berry color for nighttime.
GLOSSY RED LIPS AND GRAY EYES
Red lips aren’t new, but the version that placed the ‘70s disco makeup looks on the map has a glossy cherry hue with a transparent finish combined with sparkly lids, as seen on Blondie frontwoman Debbie Harry (and style legend in her own right) and fresh-faced galactic princesses like Carrie Fisher.
Before you claim another renowned blonde bombshell’s reductive appearance, take a closer look at the details of this decade: Reds, like many other hues in the authentic ‘70s disco makeup palette, take on a warmer, earthier tone and are typically undertoned with brick, orange, or coral.
BLUE EYESHADOW
70s eye makeup blue eyeshadow was the epitome of beauty and is a rite of passage when it comes to iconic ’70s makeup looks, whether it was presented as a solid sheath of matte or a shimmering, dancefloor-friendly gradient. Women looked 70s eye makeup to superstars like Cher, then-Cover Girl model Cybil Shepherd, and Donna Summer, the Queen of Disco herself.
OVERVIEW
In the 70s makeup and hair, women began to revolt against males and left their roles as housewives. They wore a lot of sequins and wore loose-fitting dresses, bell bottoms, and high-wasted jeans. The bronzed beach appearance and tanning booths were prevalent throughout this decade. Natural beauty was all the rage. Afro hairstyles were quite popular among both men and women. Hair with feathers was also highly fashionable. The ideal body type was thinness.
For the 70s makeup look for eyelids, shimmer shadows were utilized, and mascara was applied for the lashes. Clear mascara is used to tame the brows, which are controlled with a brush. For a natural and healthy glow, light liquid formulations and powders are used. Lips are glossed in a gleaming clear finish. All over the face, bronzer was applied. For more similar readings on70s makeup style, stay connected to the Makeup Revolution blog. 😉
What kind of makeup did they wear in the 70s?
I can tell you that in the early 1960- the 1970s, Elizabeth Taylor, Audrey Hepburn, Jackie Kennedy, and Marilyn Monroe were typical—the Cleopatra "cat eye," heavy brow, and wet, made-up lips. In the mid-1960s, hair became longer but was still set and sprayed, eyes were extensively made up with fewer wings on top, and artificial lashes were popular.
The face was brightened with frosted lips and hair. Hair was more extended and straighter towards the end of the decade, and makeup was lighter all over the face—except for mascara, which was thicker than natural lashes.
What was makeup like in the 70s?
Glowing, radiant skin was a popular cosmetics look in the 1970s. The goal of any face makeup look was to create the illusion of healthy-looking, dewy skin. This was accomplished by using a dewy foundation and highlighting to the fullest.
How do you do 70’s makeup?
As stated above-
Hair: Teased hair, flipped up at the ends.
Makeup: black brow pencil, dark eyeliner "winged" at the outer corner of upper eyelids, blue or green eyeshadow, mascara, concealer, foundation, powder, rouge, lipstick, and red, orange, and pink nail enamel.
Eyeliner: blue, green, pink, peach, and lavender eyeshadow Eyeliner/mascara dark or blue. Foundation, powder, concealer, blusher Lipstick, and nail polish are darker in tone and earthier in hue than in the mid-1970s.
What color lipstick was popular in the 70s?
Revlon Super Lustrous Lipstick in Abstract Orange, topped with a layer of gloss, was the ideal match to the era's sun-kissed complexion and Farrah Fawcett flip.
Pastel, sherbet hues were popular, "Rudder explains. "Mod light pink, peach, or nude matte lipstick was all the rage—a far cry from the traditional red hues of previous decades.
What was makeup like in the 60s?
During the 1960s, makeup was all about the eyes. In prior decades, women used to focus their emphasis on their lips, but that all changed when the mod era arrived. Heavy mascara and artificial lashes were the norms, resulting in huge, doll-like eyes balanced off by the light and neutral foundations.
